We all love a bargain. There is nothing nicer than finding something you’ve been hankering after on sale. I’m the same but increasingly I’ve become sceptical about the endless discounting the big retailers engage in. It doesn’t feel fair when brands boost the price by 25% just to be able to offer a 20% markdown to unsuspecting customers. The two for one offers in supermarkets are fuelling waste and endangering the health of our children. We’ve become so conditioned to gravitate towards the sale item, we don’t always appreciate the psychological manipulation involved.
When I first established Lily Blanche I made a resolution. We would treat our customers the way I would want to be treated in an ideal world – with respect, with honesty and with integrity. I knew we wouldn’t always get it right – and we haven’t – but we would always strive to delight and surprise our customers and when we got something wrong, we would act as quickly as possible to make things better.
This has led to me pulling entire lines if two customers have been unhappy with an item, casting a single earring if a customer has lost just one and having a chain specially made for a customer who needed a size we didn’t stock. It doesn’t always make financial sense but it is always worth it when measured against those benchmarks of respect, honesty, integrity and customer satisfaction.
When it comes to pricing our jewellery, I have tried to keep our prices as low as possible for as long as possible. It is important to me that the price you see when you click on an item is the price you will pay at the check out. Everything is transparent. No hidden costs. I’d rather give all customers free chains and free shipping than give random customers occasional discounts. I feel confident that our prices are lower than our competitors and our quality and craftsmanship is higher – often much higher. If we don’t offer what a customer is looking for, we will point them to a competitor who does.
Having said that, I know that every pound or dollar or euro spent on a Lily Blanche product is hard earned and we are always grateful when customers choose to shop with us. As a thank you, we offer 10% off first orders when you sign up to our newsletter and then at least two significant discounts a year at a time when it might make a real difference.
All VIP customers (those who sign up for the newsletter) receive a 20% off code in the run up to Christmas and at another time of year. We also look to add value in other ways for VIP customers. They hear first if a highly popular, out of stock item is back and they hear about new collections and collaborations. If you would like to sign up to the newsletter, we promise not to bombard you with emails but we will try to make it worthwhile.
To become a Lily Blanche VIP and receive 10% off your first order, sign up here.